Swift’s songs earned a 551 percent gain in on-demand audio streams in latest tracking week.
After Taylor Swift’s catalog returned to all streaming platforms on June 9, four of the superstar’s five studio albums re-enter the Billboard 200 chart dated July 1, including 1989, which jumps straight back into the top 40 at No. 31. The album has been absent from the top 40 for more than a year. (The latest chart’s tracking week ended on June 15, and the chart in full is scheduled to be posted to Billboard’s websites on June 20.)
In total, Swift’s catalog earned a 551 percent gain in on-demand audio streams in the week ending June 15, according to Nielsen Music. Her songs tallied 47.51 million streams in the week, up from 7.3 million in the week previous.
Swift’s most recent album, 2014’s 1989, generated 18.85 million steams for its songs in the latest tracking frame. The set returns to the Billboard 200 at No. 31 with 16,000 equivalent album units earned (mainly generated from streams). It was last in the top 40 dated June 4, 2016, when it ranked at No. 26. The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).