The album is set for a No. 1 bow on the Billboard 200 chart & could beat the 505,000-unit launch of Drake’s “More Life.”
The forecast for Kendrick Lamar’s DAMN. has grown, as industry prognosticators now suggest the set could debut with around 500,000 equivalent album units earned in the week ending April 20. (On April 17, it was estimated to bow with perhaps 475,000.) Further, the set has a chance of scoring the largest week of 2017 for an album. The current biggest week of the year is owned by Drake’s More Life, which debuted with 505,000 units earned in the week ending March 23, according to Nielsen Music.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the new May 6-dated Billboard 200 chart (where DAMN. will likely debut at No. 1) is scheduled to be revealed on Billboard’s websites on Sunday, April 23.