Chart Beat

Skip Marley's 'Lions' Leaps Following Synch in Controversial Pepsi Ad

Skip Marley performs at The Paramount on Sept. 1, 2015 in New York City.
Donald Traill/Invision/AP

Skip Marley performs at The Paramount on Sept. 1, 2015 in New York City.

The song surges to new weekly highs in streams and sales.

Following the controversy surrounding Pepsi's viral ad starring Kendall Jenner, Skip Marley's debut single "Lions," which serves as the musical soundtrack to the commercial, sports gains in streams and sales and on Billboard charts.

After the ad premiered April 4, "Lions" roared by 1,749 percent to a new weekly high of 4 million U.S. streams in the week ending April 6, according to Nielsen Music. It also bounded by 383 percent to 2,000 downloads sold in the same tracking period, likewise its best weekly sum. It re-enters the Reggae Digital Song Sales chart (dated April 22) at a new best rank of No. 2 and rises to a new peak on the Billboard + Twitter Emerging Artists list, surging from No. 35 to No. 11.

The ad, which Pepsi quickly pulled, featured Jenner as a model who leaves her street-side photoshoot to join a social justice rally. The commercial was met with backlash online as many viewers criticized that it marginalized the various civil rights movements taking place around the country, specifically the Black Lives Matter initiative. Bernice King, daughter of late civil rights activist Dr. Martin Luther King, Jr. (and now CEO of the King Center), subtweeted Pepsi immediately following the release of the ad.

Marley, meanwhile, remains embedded in the Billboard Hot 100's top 20 as featured on Katy Perry's "Chained to the Rhythm." The song debuted at its No. 4 peak on the March  4-dated chart; this week, it ranks at No. 19.