Chuck Berry Bows at No. 13 on Social 50 Chart After Death
The late icon bows at No. 13 following his March 18 death, mostly via increased interest on Wikipedia. Also, BTS & Drake gain.
The Social 50 is powered by data tracked by music analytics company Next Big Sound, and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The latest chart reflects the tracking week ending March 23.
Berry debuts at No. 13 mostly on the strength of increased Wikipedia interest, garnering 1 million views on his page, according to Next Big Sound. A small amount of activity also came via new followers on his verified Facebook page -- 35,000 new likes in all.
Berry is the latest in a line of acts to appear on the chart due to renewed interest in their careers and discographies following their death. In 2016 alone, Glenn Frey, David Bowie, Prince, Merle Haggard, Natalie Cole and Juan Gabriel made the chart in that capacity, with Prince’s No. 2 bow the highest peak. This year, Berry joins George Michael, who charted at No. 3 on the Jan. 14-dated ranking after his Christmas Day passing.
The Definitive Collection, a compilation of some of Berry’s greatest hits, concurrently debuts at No. 33 on the Billboard 200, his first appearance in the chart’s top 40 in more than four decades.
BTS and Drake Make Waves: Meanwhile, BTS returns to No. 1 on the Social 50, while Drake lands his best rank in almost a year.
BTS jumps 2-1 (the K-pop group’s 18th week at No. 1 in all) after a 64 percent jump in Twitter reactions (to 2.9 million) and a leap of 40 percent in Twitter mentions (2.6 million) following posts surrounding the band’s world tour, which stopped in Brazil before reaching Newark, New Jersey, for a pair of shows March 23-24. BTS’ Twitter account also promoted “Change,” a song from Wale released March 20 that features group member Rap Monster.
Drake’s 13-3 vault gives the rapper his highest position on the chart since he climbed to No. 2 (May 14, 2016) upon the release of his last album, Views. This time, it’s More Life, Drake’s new No. 1 project on the Billboard 200, that assists his gain; along with 311,000 Twitter mentions (up 331 percent), a sizable week for the Twitter-shy artist, who's only tweeted eight times in the past six months and once since 2017 began.
His Instagram account, where he posts far more frequently than his Twitter account, has more activity in terms of volume, with 24 million Instagram reactions – up 15.3 million (176 percent). The account included photos celebrating More Life’s launch along with a post about the University of Kentucky Wildcats men’s basketball team, which was competing in the 2017 NCAA tournament