Prince's Music Streams Rise 6,323% in Wake of Wide Release
Following the return of Prince’s Warner Bros. Records-era music to streaming services on Feb. 12, the Purple One’s streams gained 6,323 percent in the U.S., according to Nielsen Music. Prince’s music (including his non-Warner output) claimed 4.77 million on-demand streams on Feb. 12 and 13 -- up from just 74,000 streams in the two previous days.
His top five most streamed songs on Feb. 12 and 13 were: “Purple Rain” (333,000 streams), “Let’s Go Crazy” (328,000), “When Doves Cry” (320,000), “Little Red Corvette” (237,000) and “Kiss” (214,000).
Prince’s catalog of music was previously only available to stream via Tidal. While his Warner-era music is now widely available through streaming services (including Spotify, Apple Music, Amazon Music and iHeartRadio), his non-Warner work is still Tidal-exclusive. That music includes albums like Emancipation (released through NPG/EMI Records), Rave Un2 the Joy Fantastic (NPG/Columbia), and his last studio album to reach No. 1 on the Billboard 200, 2006’s 3121 (Republic Records).
Of Prince’s Warner Bros. Records albums, every title he released from 1978 (his debut For You) through 1992 (the Love Symbol Album) is now available on streaming services. There are still a few post-1992 Warner titles that are missing from streamers, like The Black Album (which received a limited commercial release in 1994), The Gold Experience (1995) and Chaos and Disorder (1996).