The xx Scores First No. 1 on Top Rock Albums Chart

Laura Coulson
The xx

The set also launches atop Alternative Albums, while nine of its tracks hit Hot Rock Songs. Plus, Alex Da Kid reaches the Hot Rock Songs top 10.

The xx lands atop Billboard's Top Rock Albums chart for the first time as I See You debuts at No. 1 (on the Feb. 4-dated tally) with 36,000 copies sold in the week ending Jan. 19, according to Nielsen Music. The band previously charted as high as No. 4 on Top Rock Albums with 2012's Coexist (which moved 73,000 in its first week).

I See You also opens atop the Alternative Albums chart, where it's The xx's second No. 1, following Coexist.

On the all-format, consumption-based Billboard 200, I See You starts at No. 2 (with 46,000 equivalent album units), again a new best rank for the act, besting the No. 5 bow and peak of Coexist. Among all genres, the new set is the week's top-selling album of the week, as it bows at No. 1 on Top Album Sales, the first time the band has earned the honor.

Meanwhile, on the Hot Rock Songs chart (which blends airplay, sales and streaming data), nine of the 10 songs on I See You appear, with seven debuting. Lead single "On Hold" rises 10-8 (nearing its earlier No. 7 high) and is the chart's top Streaming Gainer, up 122 percent to 2 million U.S. streams, while "Say Something Loving" holds at its No. 19 high point. The other seven tracks arrive between Nos. 23 ("I Dare You") and 41 ("Brave for You"); only "Test Me," the album's closer, does not make the chart. Pre-I See You, the band had appeared on Hot Rock Songs once, as "Angels" peaked at No. 32 in 2012.

"Hold On" also reaches a new peak of No. 10 on the Adult Alternative Songs airplay chart, where it's The xx's first top 10. It rises 25-24 on Alternative Songs and 27-26 on Rock Airplay (2.6 million audience impressions, up 8 percent).

'EASY' DOES IT: Also on Hot Rock Songs, which Twenty One Pilots' "Heathens" rules for a 24th week, Alex da Kid's "Not Easy," featuring X Ambassadors, Elle King and Wiz Khalifa, reaches the top 10, bounding 22-10. The writer-producer's first single as an artist makes the chart's greatest sales gain, soaring by 331 percent to 15,000 downloads sold, thanks to new exposure for the IBM Watson ad campaign in which it's featured.

Blurring lines about what now constitutes a collaborator, Alex da Kid co-wrote the song based on feedback from IBM's cognitive Watson program about what topics tend to trend among listeners on social media. "My creative process always starts with conversation," Alex da Kid recently told Billboard, "so I was turned on by the fact that I could do that with Watson and understand human conversation, the human condition and thinking a little more in-depth."

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