Mariah Carey's 'We Belong Together' Makes 251 Percent Gain in Streams After New Year's Eve Performance
Following her problematic New Year's Eve performance, there's some good news for Mariah Carey: The set and its ensuing media publicity have sparked streams of her hit "We Belong Together," which soars 251 percent to 4.5 million U.S. streams in the week ending Jan. 5, according to Nielsen Music.
Just how big is the "Together" total? With its most recent weekly streaming haul, the song, released in 2005, became the week's 78th most-streamed track in the U.S., with no titles that old or older ranking above it. It shows above more recent hits like Flo Rida's "My House" (4.3 million), Drake's "Controlla" (3.9 million) and Justin Bieber's "Love Yourself" (3.6 million). On the genre-specific R&B Streaming Songs chart, "Together" debuts at No. 13.
Carey performed "Together," one of her 18 Billboard Hot 100 No. 1 hits (the most of any solo artist), on ABC's Dick Clark's New Year's Rockin' Eve With Ryan Seacrest on Dec. 31, during a set that suffered from technical issues. Midway through, as she began to sing her 1991 No. 1 hit "Emotions," she claimed that the equipment was faulty and that she couldn't hear herself properly.
Since the incident, the singer and Dick Clark Productions, which produces the annual broadcast, have engaged in a public war of words.
"Together" isn't the only Carey track that gains following the broadcast. Her "Auld Lang Syne (The New Year's Anthem)," the third number of her set, rockets 927 percent to 1.2 million U.S. streams in the tracking week. Carey's cover of the standard was originally released on her second holiday album, 2010's Merry Christmas II You. "Emotions," meanwhile, rises 111 percent in weekly streams to 335,000 plays.
The performance and spat over who dropped the (New Year's) ball also prompts Carey's re-entry at No. 27 on Billboard's Social 50 chart, her highest showing since a No. 19 placement nearly three years ago, in February 2014. Twitter mentions lead her social media gains, jumping 361 percent to 114,000 for the week ending Jan. 8, according to Next Big Sound. Twitter reactions and Wikipedia views also see triple-digit growth, with the former up 279 percent to 72,000 responses and the latter surging 224 percent to 309,000 visits.