Ed Sheeran’s return has been an immediate success with both of his new releases shattering Spotify’s record for one-day streams.
Sheeran’s “Shape of You” was played 6,868,642 times after it dropped last Friday, according to his record company Warner Music, while its counterpart “Castle On The Hill” was listened to 6,168,395 times. That’s 13 million plays in one day, or roughly half-a-million listens each hour.
Both songs blow away Spotify’s previous milestone set by One Direction's "Drag Me Down," which had 4,759,698 plays back in July 31 2015. 1D’s hit broke the previous best set by Wiz Khalifa’s "See You Again," which was streamed 4.26 million times on April 17, 2015.