New year, new music from Ed Sheeran. Hours after the singer/songwriter released two tracks off his forthcoming third studio album, both tunes launched to the top of the Billboard + Twitter Trending 140 chart Friday morning.
The Billboard + Twitter Trending 140 chart measures the real-time acceleration of conversation around artists and their music on Twitter.
The first track – and the only one of the two songs that Atlantic Records is actively promoting to radio – “Shape of You,” debuted at No. 1 on the chart at 6 a.m. ET Friday (Jan. 6), after he teased 30 seconds of the song in a Snapchat filter the day before. “Castle on the Hill,” the more pop-rock of the pair, debuted at No. 2 at the same hour Friday morning. Similar to “Shape,” Sheeran previewed the song on his social media channels Thursday (Jan. 5).