Of its total views for the week, 39 percent come from YouTube, where a music video released on Oct. 31 has amassed over 63 million global views. The song has also gained traction as a viral meme with videos, photos and tweets playing off of its lyrics.
“Boujee” also sees a 61 percent jump in digital downloads, to 31,000 in the most recent week, aiding in its climb into the top 10. The song concurrently reaches a new high on the Rap Digital Song Sales chart, hopping 9-6.
At radio, the single takes the Greatest Gainer award on the Rap Airplay chart, rising 16-14 (a new peak), with a 22 percent climb at the format (to 14 million audience impressions in the week ending Dec. 25). Atlanta’s WHTA contributes the most spins and audience, with 96 plays in the tracking week (and 1.5 million audience impressions).
Chris Brown’s Having a ‘Party’: Chris Brown notches his 93rd Hot R&B/Hip-Hop Songs hit as “Party,” featuring Usher and Gucci Mane, strolls in at No. 24. The new single was released on Dec. 15, along with a music video which has gained 24 million views to date. Over on the Billboard Hot 100, “Party” becomes Brown’s 82nd chart hit, bowing at No. 58. (It’s also the 59th entry for Usher, and 39th for Gucci Mane.)
The track is expected to be on Brown’s upcoming album, Heartbreak on a Full Moon, which does not yet have a confirmed release date.
Kid Cudi Leads Album Arrivals: Rapper Kid Cudi’s Passion, Pain & Demon Slayin’ bows at No. 5 on the Top R&B/Hip-Hop Albums chart as his fifth charted album (all which debuted in the top five). The set sold 24,000 copies in its debut week. Over on the Billboard 200, it bows at No. 11, earning 50,000 equivalent album units, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).
Following Kid Cudi, The LOX enters Top R&B/Hip-Hop Albums at No. 6 with Filthy America…It’s Beautiful (16,000 copies sold). It’s the first entry for the rap trio since 2014 when two EPs, The Trinity and The Trinity: 2nd Sermon reached Nos. 17 and No. 20, respectively, that year. The EPs came 14 years after the group’s previous album, We Are The Streets, debuted at No. 2 in 2000.
The Lox topped the list with its debut set, Money, Power & Respect, in 1998. The Bad Boy Records release spawned their highest charting song with its title track, featuring DMX and Lil Kim, which reached No. 17 on the Billboard Hot 100 and No. 8 on the Hot R&B/Hip-Hop Songs chart.
Rounding out the top 10 debuts on Top R&B/Hip-Hop Albums, Gucci Mane arrives at No. 7 with The Return of East Atlanta Santa, selling 15,000 – all from downloads. It’s the rapper’s ninth top 10, and 29th entry overall on the chart. It follows his No. 1 debut with Everybody Looking, which bowed atop the chart on the August 13, 2016 dated list with 43,000 sold in its first week (the set was initially available on CD and download, unlike the new Atlanta set).
Only one other rapper has had more albums on the chart, E-40, with 35 entries on the tally. Gucci Mane is followed by Lil Wayne and Tech N9ne, each with 27 charted sets.