Another component that likely contributed to the Twitter buzz surrounding “Folarin” was Wale’s mention of BTS in the song’s lyrics, “I’m Kyrie, Jamal Crawford, guard me and you fall/Foreign features from South Korea/BTS be the shit, we about to see it/I am not North or South, I am just DMV.”
BTS, a hugely popular South Korean K-pop boy band, has a strong and dedicated fan base who may have appreciated the mention. How big is BTS’ reach? The group has ranked at No. 1 in six of the last nine weeks (including the current frame, dated Dec. 24) on Billboard’s Social 50 chart, which measures fans’ interaction and engagement with artists’ social media channels.
Plus, Fifth Harmony zooms to a No. 3 re-entry on Top Tracks with “Work From Home,” featuring Ty Dolla $ign, as the song’s video was crowned YouTube’s most-viewed music video of the year on Dec. 7, pulling in more than 1.2 billion worldwide views in 2016. “Home” previously peaked at No. 2 on the Top Tracks list in March.
Meanwhile, Fifth Harmony member Lauren Jauregui claims a top 10 entry on her own this week as “Back To Me,” her collaboration with electronic duo Marian Hill, races to a No. 7 debut. The tune marks Jauregui’s first solo release, and its official YouTube audio stream has jumped to more than 971,000 global plays through Dec. 14.
Jauregui’s maiden release fuels her 245,000 Twitter mentions for the week ending Dec. 11, according to Next Big Sound, and helps spark her No. 17 debut on the Social 50 chart.
In addition to her girl group, Jauregui finds a familiar face in the top 10 of Top Tracks, as fellow Fifth Harmony member Camila Cabello ranks at No. 8 with “Bad Things,” her collaboration with Machine Gun Kelly. The song backtracks from its No. 4 showing last week, having previously peaked at No. 3 on the chart for Nov. 19.
As with the aforementioned “Work From Home,” a number of songs benefit from coverage and inclusion in assorted year-end recaps on the Top Tracks chart, including Sia’s “Cheap Thrills,” featuring Sean Paul, which darts to a No. 10 re-entry after being named the seventh most-watched YouTube music video of the year. The same buzz powers Justin Bieber’s “Sorry” (No. 12) and Adele’s “Hello” (No. 30) to chart revivals.