Ben Rector, LunchMoney Lewis & More Earn Sales Gains After Macy's Thanksgiving Day Parade

Ben Rector rides in Macy's Thanksgiving Day Parade
Taylor Hill/FilmMagic

Ben Rector rides in Macy's Thanksgiving Day Parade on Nov. 24, 2016 in New York City.  

Over a dozen acts performed music during the annual parade, held Thanksgiving Day (Nov. 24), and nearly all see sales gains as a result.

The 2016 edition of the Macy’s Thanksgiving Day Parade, held Nov. 24 in New York City and broadcast on NBC, received a soundtrack from well over a dozen artists during its three-hour run time, with many seeing notable digital sales gains, according to Nielsen Music, as the sales tracking week wrapped up at the end of that day.

LunchMoney Lewis, Johnnyswim and Easton Corbin see the largest single-song sales gains in the tracking week, which helps populate the Billboard charts dated Dec. 10, with Fitz & the Tantrums, Ben Rector and more also seeing notable bumps in digital downloads.

Lewis’ “Mama,” originally released in May 2015, snags the biggest gain, leaping 3,430 percent in sales to 1,000 downloads sold after selling almost nothing the previous week. It’s the biggest sales week for the song since it moved 4,000 copies in the tracking week ending May 12.  Additionally, the track jumps 332 percent in domestic on-demand audio and video streams, from 11,000 to 46,000.

Meanwhile, folk-pop duo Johnnyswim, fresh off the release of new album Georgica Pond (No. 34, Billboard 200, Nov. 5 chart), gain 2,120 percent in sales of “First Try” – like Lewis, from fairly miniscule numbers to 1,000, its best sales week since its October release. And Corbin’s “Let’s Ride,” released last year, sells 1,000 from, again, a tiny amount the previous week, representing a 1,952 percent gain (while also rising 39 percent in streams, garnering 13,000 clicks in the tracking week). The sales of Corbin’s song are its best since the Sept. 10, 2015, tracking week, when it also moved 1,000.

Elsewhere, multiple tracks performed during the parade return to the Billboard charts due to sales volume. “Candyman,” the M&Ms-commissioned remake of “The Candy Man” from Willy Wonka & the Chocolate Factory featuring Zedd and Aloe Blacc, returns to the Dance/Electronic Digital Song Sales chart dated Dec. 10 at No. 13, the song’s highest position since reaching No. 12 (May 7), after the track sold 4,000 downloads, up 254.6 percent, following Blacc’s solo performance of the song.

On Rock Digital Song Sales, Ben Rector’s “Brand New” reaches No. 15, its best position since landing at No. 11 (Aug. 20), with 6,000 downloads, up from 1,000 – a 290 percent bump. Fitz & the Tantrums’ “HandClap” returns to its No. 3 peak on the same chart (and earns a new peak of No. 2 on Alternative Digital Song Sales) with 24,000 downloads sold, the most the song has sold in its history (it debuted in April), representing a 26 percent sales gain.

Grace VanderWaal’s debut single “I Don’t Know My Name” also makes a Billboard sales chart, debuting on Pop Digital Song Sales at No. 17 after managing 19,000 downloads. However, the tracking week was also the debut sales week for the song from the 12-year-old America’s Got Talent victor; it was released digitally on Nov. 18.

Holiday-specific songs perform respectably as well, with Brett Eldredge’s “Let It Snow! Let It Snow! Let It Snow!” and Sarah McLachlan’s “Silver Bells” leaping 598 and 477 percent in sales, respectively. Both holiday covers are from new seasonal albums released in October. Eldredge’s Glow bowed at No. 29 on the Nov. 19-dated Billboard 200 (14,000 equivalent album units, nearly all of which were pure album sales) and at No. 2 on Top Holiday Albums, while McLachlan’s Wonderland debuted at No. 79 (Nov. 12; 7,000) on the Billboard 200 and No. 5 on Top Holiday Albums.


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