Chart Beat

Toulouse's 'I Will Follow You' Debuts at No. 2 on THR's Top TV Commercials Chart

Mihailo Andic

Cover art for "I Will Follow You" by TOULOUSE.

Fitz & The Tantrums’ “HandClap” returns to No. 1 for third straight month.

New York-based singer Toulouse claims the best debut on Billboard & Clio's Top TV Commercials chart, Powered by Shazam, for October, as “I Will Follow You” opens at No. 2.

Using tagging data from Shazam, as well as sales and streaming information tracked by Nielsen Music, Billboard partners with Clio Music each month to present a chart ranking the top songs in commercials. Rankings exclude any song that has recently charted within the top 40 of the Billboard Hot 100.

“I Will Follow You,” which appeared in Apple’s “Balloons” commercial, debuted at No. 2 on the chart on the strength of 95,000 Shazam tags, 26,000 downloads sold and 1.3 million U.S. streams tallied during the month of October.

The commercial’s exposure helped the song climb to No. 6 on the R&B Digital Song Sales chart and to No. 17 on the R&B/Hip-Hop Digital Song Sales chart -- Toulouse’s first appearance on any Billboard chart. The song also hit No. 16 on Spotify’s Viral 50 chart dated Nov. 12.

“I Will Follow You” had its biggest week in the frame ending Oct. 27 when the song sold 9,000 downloads, a 76 percent increase from the week prior, and was streamed 434,000 times, a 60 percent increase from its previous week.

Cat Stevens’ classic 1971 song “If You Want to Sing Out, Sing Out” debuts at No. 6 on the Top TV Commercials chart after its appearance in Jeep’s “Free to Be” ad. The commercial led to 45,000 monthly Shazam tags in October, 12,000 downloads sold and 451,000 streams that month.

The song, which had never appeared on a Billboard chart, first became notable after appearing in the 1971 film Harold and Maude. The song finally debuted on a Billboard chart in October, opening at No. 38 on the Rock Digital Song Sales chart. It peaked at No. 21 two weeks later.

Additionally, Spencer Ludwig’s dance-jazz song “Diggy” debuted on the chart at No. 10  after being featured in Target’s “Vibes, TargetStyle” ad. The song opens with 28,000 monthly Shazam tags, 10,000 downloads sold and 536,000 U.S. streams.

Returning to the No. 1 spot on the Top TV Commercials survey is Fitz and the Tantrums with “HandClap” for the third consecutive (fifth overall) month. The song, featured in FIAT’s “Toy Car” ad, finished October with 77,000 Shazam tags, 80,000 downloads sold and 8.1 million U.S. streams.