Spears released the video, featuring Tinashe, early Friday morning (Nov. 18).
Britney Spears’ latest single “Slumber Party,” featuring Tinashe, rocketed to the top of the Billboard + Twitter Trending 140 real-time chart thanks to buzz generated from the song’s music video release.
The song reached No. 1 on the chart at midnight ET Friday morning (Nov. 18), shortly before the video was released on YouTube at 3 a.m. ET. “Slumber Party” held the top spot for about 10 hours and ruled the morning as the video circulated on social media.
The Billboard + Twitter Trending 140 chart measures the real-time acceleration of conversation around artists and their music on Twitter.