One Direction's Liam Payne Reunites with Niall Horan & Zayn on Billboard's Social 50 Chart
One Direction’s Payne debuts after teasing solo material, joining bandmate Horan, while former 1D member Zayn re-enters the list.
Payne posted an unnamed excerpt of his new solo material on Instagram Oct. 29, showing off a decidedly raunchier side compared to his tamer boy band days, crooning about making love to a woman. Fans ate it up, with Payne garnering 5.5 million Instagram reactions in the tracking week ending Oct. 30, according to Next Big Sound. Little else is known about the clip of music, though Payne tagged Bibi Bourelly, a singer-songwriter who’s worked with Rihanna and Usher (while releasing her own material), as well as producers Danny Boy Styles and Ben Billions (Beyonce, The Weeknd).
Though Payne’s Social 50 debut is lower than the starts of former One Direction member Zayn (No. 3; Feb. 13) and current bandmate Niall Horan (No. 1; Oct. 15), his fellow One Directioners past and present had full-length new music to promote upon their debuts, unlike Payne, whose current output remains the Instagram-teased music and nothing more.
Speaking of Horan, he catapults 21-3 after a busy week that saw him perform debut solo single “This Town” on The Late Late Show with James Corden on Oct. 26. In addition, Horan appeared in a clip with Corden celebrating Halloween.
Horan vaulted 107.8 percent in Twitter reactions and 203.2 percent in Twitter mentions to 709,000 and 663,000 total, respectively, while also receiving 4.8 million Instagram reactions after posting pictures from the show as well.
Horan previously debuted at No. 1 on the Social 50 dated Oct. 15, leading for two weeks. He became the first act to debut at No. 1 on the chart, though K-pop act BTS followed two weeks later with a No. 1 bow of its own.
Meanwhile, Zayn re-enters the Social 50 at No. 39 following a 269 percent bump in overall reactions (including a 342 percent rise in Instagram reactions to 1.6 million) after promotion leading up to the release of his new book, ZAYN, which was released on Nov. 1.