"Starboy," the pop/R&B singer's new hit featuring Daft Punk, has made its presence felt at multiple radio formats – including alternative rock.
The Weeknd's "Starboy," featuring Daft Punk, bullets at No. 7 on Billboard's Radio Songs airplay chart (dated Oct. 29) with 101 million in audience, up 17 percent, in the week ending Oct. 16, according to Nielsen Music. And while pop, rhythmic and R&B/hip-hop formats lead the way, a small slice of the song's play stems from a seemingly unlikely source: alternative rock radio.
The song, released on Republic Records, drew 104 spins among Alternative Songs chart reporters in the tracking week, placing it near the 40-position tally's threshold. Should it make the list, it would mark the pop/R&B singer's first chart entry at the format, which historically crosses artists to pop radio, not the other way around.
Eight stations on the Alternative Songs panel played "Starboy" at least once in the tracking week, including KROQ Los Angeles (seven times). "It just happened that he broke at the pop format, and the music lends itself to that, but I think that his fanbase is diverse," says assistant program director/music director Lisa Worden. "[Since] 'Starboy' has Daft Punk [who reached No. 5 on Alternative Songs with "Get Lucky," featuring Pharrell Williams, in 2013], we went, 'All right, let's try this.' We're not gonna force it down our audience's throats, but let's expose it and see what we get."