Chris Brown Zooms 50-10 on Social 50 Chart, Sees Sales Gains After Arrest
The singer climbed 16 percent in overall album & song sales, 15 percent in on-demand streams after a standoff with police that resulted in his arrest.
After Chris Brown’s highly publicized arrest on Aug. 31 following accusations that he pointed a gun at a guest in his Los Angeles home, the singer climbs 50-10 on Billboard’s Social 50 chart (dated Sept. 17).
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, SoundCloud, Wikipedia, Instagram, Tumblr and Vine. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The most recent chart reflected social activity in the week ending Sept. 4.
Brown made gains across all the chart’s monitored metrics, including a 366 percent leap in Instagram reactions, according to Next Big Sound. He also rose 343 percent in Twitter mentions.
Many of Brown’s Instagram posts during the week, including one where he called law enforcement “the worst gang in the world,” have since been deleted. Brown was posting constantly during the standoff with police, during which he repeatedly proclaimed his innocence on the social media service. By day’s end, he was arrested and eventually charged with assault with a deadly weapon. His lawyer, Mark Geragos, called the allegations “demonstrably false” on Twitter.
In another post, Brown asked fans to “go stream, download, buy” his new song “Grass Ain’t Greener,” for which a video was recently released, as part of the sudden “promo kick.” To some extent, it worked; Brown jumped 16 percent in combined album and song sales and 15 percent in on-demand U.S. streams in the tracking week ending Sept. 1, according to Nielsen Music. Leading in song downloads? “Grass Ain’t Greener,” which sold 6,000 -- an 85 percent increase from the previous tracking week (ending Aug. 25).
The song is the lead single from Brown’s upcoming eighth solo album Heartbreak on a Full Moon, which does not yet have an official release date.