Nicki Minaj Gains on Social 50 Chart; Tyler, The Creator Returns

Howard Huang
Nicki Minaj

Plus, Circa Survive debuts after an Instagram hack and the band’s subsequent response to its fans.

Thanks to the release of DJ Mustard’s new single “Don’t Hurt Me,” featuring Nicki Minaj and Jeremih, Minaj jumps 11 spots on the Social 50 chart (dated July 2) to No. 11. The track bowed exclusively through Tidal on June 15. 
 
In the tracking week ending June 19, Minaj gained 178 percent in Twitter reactions and 127 percent in Instagram reactions, according to Next Big Sound. Much of that bump is owed to her social media posts promoting the song. Minaj even got topical for the week of the NBA Finals, rapping on her third verse in the track, “Even if you was Curry, bitch, there’s still a LeBron / But let’s face it, I’m Curry, with rings like LeBron.”
 
Meanwhile, after a nearly four-month absence from the chart, Tyler, the Creator re-enters at No. 41 for just his second week on the tally. (He was last on the list dated March 19, at No. 49.) 
 
The rapper’s re-entry is owed to social conversation around his Golf Wang fashion show, held June 11 in Los Angeles, during which even Tyler himself waltzed down the runway. His biggest driver in Social 50 chart metrics came from Twitter reactions, which leaped 250 percent.
 
As far as chart debuts, at No. 50, Pennsylvania’s Circa Survive makes its maiden voyage onto the chart after, interestingly enough, its Instagram account was hacked on June 12. 

However, once the band regained control of its social channels, it posted on social media on June 15 denouncing some of the comments made by its own fans on the account while it had been compromised, framing the conversation in light of the recent shootings in Orlando, Fla.
 
“…when the person or persons who hacked our account started posting pictures, I was deeply saddened by the hateful and racist comments that members of our community made toward this person,” frontman Anthony Green wrote. “I understand and can relate to the anger about having some place we all go to for music and art worship being abused or molested but we have to ask ourselves what it really means to our lives.”
 
As a result, the band was up 168 percent in Instagram reactions over the previous week, as well as up 139 percent in Twitter mentions.
 
The rockers’ last album, Descensus, was released in 2014 and reached No. 50 on the Billboard 200 and No. 3 on Hard Rock Albums with 19,000 in pure album sales.