Chart Beat

Empire of the Sun Rules Billboard & Clio Music's Top Commercials for Fourth Month

Fitz and the Tantrums
Joseph Cultice

Fitz and the Tantrums

The song is followed by the top debut, Fitz & the Tantrums' "HandClap," at No. 2.

Empire of the Sun’s “Walking on a Dream” continues to reign over Billboard and Clio’s Top Commercials chart, powered by Shazam, but a new challenger debuts at No. 2: Fitz & the Tantrums’ “Handclap.”

Using tagging data from Shazam, as well as sales and streaming information tracked by Nielsen Music, Billboard partners with Clio Music each month to present a chart ranking the top songs in commercials. Rankings exclude any song that has recently charted within the top 40 of the Billboard Hot 100.

“Handclap,” the lead single from Fitz & the Tantrums’ upcoming self-titled record out June 10, starts at No. 2 after its appearance in a new ad for FIAT that debuted April 16. The track saw 71,000 Shazam tags in April along with 42,000 digital downloads and 2.5 million domestic streams. In particular, “Handclap” rose by 44 percent in digital downloads (7,000 to 10,000) in the first full tracking week (ending April 28) after the commercial’s release. The song currently sits at No. 6 on the Alternative Songs chart.

“Walking on a Dream” spends its fourth month at No. 1 on the Top Commercials chart, dating back to January. This month, the track snags 84,000 Shazam tags, plus 28,000 downloads and 6.1 million streams. Last month, the ad garnered 107,000 tags, 27,000 downloads and 5.2 million streams. The song appears in Honda’s “The Dreamer” commercial for the 2016 Honda Civic.

At No. 6, Jimmy Eat World’s “The Middle” debuts after becoming the second song to receive a high-profile synch in Apple’s series of ads starring Taylor Swift for its Beats 1 Radio service. After Swift mouthed along to Drake and Future’s “Jumpman” in a spot, she gave a similar treatment to “The Middle.” The clip, which premiered April 18, garnered the song 18,000 Shazam tags, 23,000 downloads and 3.6 million streams during in April. 

In the tracking week ending April 21, the song leapt to 12,000 downloads sold after moving 3,000 the week before, a 298 percent jump, and also moved from 614,000 streams to 916,000. As part of its resurgence, the song appeared on Billboard’s Hot Rock Songs chart for the first time, debuting at No. 16 on the May 7 ranking, and also re-entered Rock Digital Songs and Alternative Digital Songs at Nos. 12 and No. 9, respectively.

Apple already has a contender for May’s Top Commercials chart: a new ad in the Swift series featuring The Darkness’ “I Believe in a Thing Called Love.” The spot began airing on May 12.