Twenty years after Ghost Town DJs scored a Billboard Hot 100 hit with “My Boo,” the hip-hop group returns to the chart powered by increased streaming and downloads. The source of its comeback stems from a viral meme called the running man challenge, soundtracked by "My Boo." The meme was initially sparked by videos shot by Kevin Vincent and Jeremiah Hall, two high school students from New Jersey.
“My Boo” re-enters the Hot 100 at No. 29, besting its previous peak of No. 31 -- achieved on the Oct. 12, 1996 chart. It concurrently returns to the Hot R&B/Hip-Hop Songs chart at No. 14, topping its original No. 18 peak (Aug. 24, 1996 chart).
The meme, and "My Boo," was given a boost when University of Maryland basketball players Jared Nickens and Jaylen Brantley mimicked the original videos and uploaded their edition to Nickens’ social media accounts. Since then, several athletes, including players from the Miami Heat, Los Angeles Dodgers and Denver Broncos, have made their own versions, creating a wave of activity for the '90s hit.