CMA Awards 2018

J Balvin's 'Ginza' Sets Hot Latin Songs Chart Record

Courtesy Photo
J Balvin in the video for “Ginza."

The song now stands alone as the longest-leading No. 1, 21 weeks, by an artist not accompanied by another act.

Colombian breakout act J Balvin spends a 21st week (all consecutively) at No. 1 on Billboard's Hot Latin Songs chart (dated March 5) with "Ginza." With its latest frame on top, the song makes history as the longest-leading No. 1 by a single act, unaccompanied by another.

Balvin spoke to Billboard about the feat, beaming, "It's amazing how dreams are limitless, and how discipline, along with good music, can bring you to live the unimaginable!"

"Ginza" passes three other 20-week No. 1s by acts unaccompanied by other artists: Flex's "Te Quiero" (2008), Juanes' "Me Enamora" (2007-08) and Son by Four's "A Puro Dolor" (2000).

Overall, "Ginza" is the fourth-longest-leading No. 1 in Hot Latin Songs history (which dates to 1986) but rules as the only non-collaborative track to spend as many as 21 weeks atop the tally (which shifted from solely airplay audience measurement to a blend of airplay, sales, and streaming in October 2012). Enrique Iglesias leads with 41 weeks at No. 1 with "Bailando," featuring Descemer Bueno and Gente de Zona (2014-15), followed by Nicky Jam and Iglesias' "El Perdon" (31 weeks, 2015) and Shakira's "La Tortura," featuring Alejandro Sanz (25 weeks, 2005).

Sustained streaming has helped to keep "Ginza" atop Hot Latin Songs, with 1.9 million U.S. streams logged in the week ending Feb. 18, according to Nielsen Music (an 8 percent hike), lifting it to No. 1 on Latin Streaming Songs for the first time. YouTube and Vevo on YouTube views account for 58 percent of overall clicks, including views stemming from the official music video (which has amassed more than 420 million worldwide streams since its July 2015 premiere). At its height, "Ginza" was streamed 2.4 million times in the U.S. during a single tracking week (reflected in the Oct. 31, 2015 chart week).

The reign of "Ginza" is also propelled by continued airplay on Latin stations, as it steps 3-2 on Latin Airplay with 12 million audience impressions in the tracking week. It previously dominated for 12 weeks on the airplay chart, peaking in September. Meanwhile, downloads of the song are up 14 percent to 3,000 downloads, earning it the No. 3 spot on Latin Digital Songs (following its No. 2 peak on the chart). The track has sold 153,000 downloads to date.

Balvin debuted the reggaeton track via a live performance on Univision's Premios Juventud awards show July 17, 2015, and it rose to No. 1 on Hot Latin Songs (in its 11th chart week) Oct. 17. "Ginza" is his second No. 1 on the chart, following a week atop the ranking with "Ay Vamos" earlier in the year (March 7).

Billboard Latin Music Awards 2016