In its first two weeks on sale, 25 sold 4.49 million copies. A week ago, the set blasted onto the Billboard 200 chart with 3.48 million equivalent album units — with 3.38 million of those in pure album sales.
To put the 4.49 million sales figure in perspective: 30 percent of all albums sold in the U.S. in the last two weeks have been 25 (4.49 million of the 14.8 million total copies sold).
Also, 25 remains No. 1 on the Digital Albums chart for a second frame, as it sold another 236,000 downloads for the week. Its two-week digital sales tally stands at 1.88 million. It is now the third-largest selling digital album ever (jumping ahead of the 1.77 million of Mumford & Sons’ Sigh No More). Adele already has the top selling digital album ever: 21, with 3.19 million. Taylor Swift’s 1989 is the second biggest selling digital set, with 2.31 million.
At No. 2 on the new Billboard 200 chart is Justin Bieber’s former No. 1, Purpose. It holds at No. 2 for a second week, shifting 211,000 units (down 27 percent).
Pentatonix’s holiday effort That’s Christmas to Me jumps 6-3 with 94,000 units. The album was released in 2014, finished that year as the top selling Christmas set, and was recently reissued with bonus tracks in time for the 2015 holiday season.
One Direction’s Made in the A.M. slips one rung to No. 4 (82,000 units; down 25 percent) while Swift’s 1989 climbs 11-5 with 60,000 units (up 56 percent). 1989’s jump is owed in part to a significant gain in digital sales for the set: up 154 percent to 23,000 downloads for the week. 1989 was one of a number of sale-priced titles promoted in the iTunes Store during the tracking week, capitalizing on the Black Friday shopping holiday (Nov. 27, which was also the first day of the most recent tracking week). 1989 and other titles (like Carrie Underwood’s Storyteller and Fetty Wap’s self-titled set) were discounted to $6.99 for a limited time.
The Weeknd’s Beauty Behind the Madness falls 5-6 on the new Billboard 200 with 60,000 units (down 6 percent), Underwood’s Storyteller vaults 14-7 (48,000 units; up 51 percent) and Fetty Wap’s eponymous album climbs 10-8 (47,000 units; up 21 percent).
Michael Buble’s former No. 1 album, Christmas, returns to the top 10, as it rises 28-9 (41,000 units; up 77 percent). The album, which was released in 2011 and spent five weeks atop the list, has returned to the top 10 in every subsequent holiday season.
The Now 56 compilation closes out the top 10, as it ascends 12-10 with 40,000 units (up 7 percent).