Adele's 'Hello' Bows at No. 2 on Billboard + Twitter Top Tracks

Courtesy of VEVO
Adele in the video for "Hello."

The hit single is already on track to break a digital sales record.

Adele greets the Billboard + Twitter Top Tracks chart dated Nov. 7 with a warm “Hello,” as her track of that name starts its run at No. 2. “Hello” is blocked from No. 1 only by Justin Bieber’s “Sorry,” which debuts in the top slot.

Billboard + Twitter Top Tracks is a weekly ranking of the most shared and/or mentioned songs on Twitter in the U.S., ranked by the volume of shares over a seven-day period (Monday to Sunday).

As the Billboard + Twitter Top Tracks list began in May 2014, “Hello” is Adele’s maiden visit to the chart. Prior to “Hello,” the 13-time Billboard Music Award winner’s most recent release was 2012’s “Skyfall,” the theme song to the James Bond film of the same name.

The “Hello” debut comes after a surprise release caught social media users by storm.  Adele teased her comeback on the Oct. 18 episode of the U.K’s The X Factor, with a short snippet of “Hello” during a commercial break. On Oct. 21, she posted a lengthy note to her Twitter and Facebook accounts, apologizing for the four-year delay between albums and revealing her upcoming album’s title, 25. The following day, she posted the album’s cover art on Instagram and announced its release date of Nov. 20.  On Oct. 23, the singer officially released “Hello” commercially and premiered its Xavier Dolan-directed music video.

The unexpected whirlwind of activity resulted in more than 1.2 million Instagram followers to the singer’s new account and 352,000 Twitter mentions for the week ending Oct. 25, according to Next Big Sound, an explosion of more than 13,600 percent. Both accounts fuel a No. 4 re-entry for the Billboard Music Award winner on the Social 50 chart and a No. 49 return on the Billboard Artist 100.

The huge social buzz has translated into digital sales: “Hello” could smash the one-week digital sales record in its first week and rocket to a No. 1 debut on the Billboard Hot 100.

“Hello” previews 25, which follows Adele's colossal sophomore album, 21. Among 21’s countless triumphs, the album led at No. 1 for 24 weeks on the Billboard 200, an all-time record for a female act. Three of its singles, “Rolling in the Deep,” “Someone Like You” and “Set Fire To The Rain” reached No. 1 on the Hot 100. To date, the album has sold 11.2 million copies in the U.S., according to Nielsen Music, the 10th highest selling album since Nielsen began tracking sales in 1991.

Thanks to 21's vast success, industry insiders have already attached huge expectations to 25, with many predicting the album is a sure bet to pass 1 million units sold during in its debut week.


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