Europe Enjoys First No. 1 on a Billboard Chart Thanks to GEICO Ad

Rob Verhorst/Redferns
Europe photographed inĀ 1987.

If you're the band Europe, you wait almost 30 years to top a Billboard chart. It's what you do.

Heritage rock band Europe is enjoying an honor that eluded it during its original heyday nearly three decades ago: a No. 1 on a Billboard chart.

Wait, what? No No. 1 until 2015?

It's true: the group's signature hit "The Final Countdown" logs its third week atop Billboard's Hard Rock Digital Songs chart dated Oct. 31, revitalized by its synch in a new GEICO commercial that features the band performing the classic, which rose to No. 8 on the Billboard Hot 100 in 1987.

The song leads with 6,000 in the tracking week, according to Nielsen Music. It's sold 31,000 downloads in the past five weeks following the ad's premiere -- after shifting roughly 1,000-2,000 a week for two years.  "Countdown" is also nearing the Rock Streaming Songs chart, logging 1.2 million streams in the tracking week.

The GEICO ad is the latest in the insurance company's "It's What You Do" series that has featured legacy songs (and their performers) today, including Salt-N-Pepa and its classic "Push It" in an ad that debuted last November.

Europe's previous best peak on a Billboard chart? No. 3, reached by 1987's "Carrie" on the Hot 100.