Justin Bieber Leads Social 50 for Record-Extending 117th Week

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Justin Bieber photographed on June 11, 2015 in Hong Kong.

Justin Bieber extends his record 117-week nonconsecutive run at No. 1 on the Social 50 chart (dated Oct. 24), as he posts a 10 percent gain in chart points for the week (ending Oct. 11).
 
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia, Tumblr and Vine. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement.
 
After sharing the cover art for his upcoming album Purpose (due Nov. 13) via Instagram, he added nearly 29 million hearts (likes) and comments (a 67 percent increase) during the chart week, according to Next Big Sound. The album art was revealed one photo at a time in a nine-part reveal on Oct. 9.  
  
He also adds nearly 473,000 followers on Instagram, where he shared multiple photos over the tracking week (Oct. 5-11) racking up over 1 million hearts each, including a few photos from his vacation in Bora Bora. On Oct. 11, Bieber shared a short video clip of some choreography with the caption “Is It Too Late To Say I’m Sorry Now?” presumably a song title on the forthcoming album.

Further down the list, rock band The 1975 debut on the tally at No. 33. The British act announced on Oct. 8 that its second studio album I Like It When You Sleep for You Are So Beautiful Yet So Unaware of It is due in Feb. 2016. That announcement, along with the debut of a new song “Love Me” on BBC Radio 1, collected the group 89,000 Twitter reactions as well as 50,000 mentions on the platform, where The 1975 spent 14 days counting down to the announcement. The band also collects 1.2 million Instagram reactions, with the single’s artwork totaling nearly 82,000 hearts. Avery Wilson, a former contestant on Season 3 of The Voice, debuts at No. 46 on the list. Wilson is active on Vine, where he adds 35,000 fans for the week to his 1.5 million follower count on the platform. On Oct. 5, Wilson posted a Vine of himself singing Adele’s “Someone Like You”  (1.4 million loops) followed by a clip of his new single “Change My Mind” featuring Migos on Oct. 10 (207,000 loops). Wilson also sees a 320 percent increase in likes and comments on Vine (39,000).