One Direction Soars to No. 2 on Social 50 Chart
One Direction shoots 11-2 on the Social 50 dated Oct. 10, its highest spot since reaching the same rank on the chart dated Dec 6, 2014. The guys had previously led the list for eight weeks, but not since Sept 14, 2013.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia, Instagram, Tumblr and Vine. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement.
On Sept. 22, the group announced the title of their upcoming album, Made In the A.M., due Nov. 13, as well as the new album track “Infinity,” via videos on their social networks. On Instagram, the video missive received over 18,000 comments, while the album cover image gathered over 581,000 likes. In total, One Direction added 8.5 million Instagram likes and comments for the week ending Sept. 27, a 701 percent increase over the previous frame, according to Next Big Sound.
The act also added over 1 million Twitter mentions, an increase of 257 percent. “Infinity” topped the real time Billboard + Twitter Trending 140 and debuted at No. 14 on the list’s weekly recap (Billboard + Twitter Top Tracks). One Direction also joined Snapchat for the first time, tweeting out the band’s username to the tune of over 77,000 favorites.
Re-entering the chart at No. 40, Pentatonix sees a 35 percent gain in YouTube likes (210,000) after releasing a version of their first original single, “Can’t Sleep Love,” featuring Tink, on Sept. 18 as well as a cover of “Where Are U Now” by Skrillex and Diplo featuring Justin Bieber on Sept. 25. The a cappella group also gets a boost in Instagram reactions (247,625, a 19 percent gain).
Meanwhile, country singer Bryan White debuts at No. 49 -- and secures his first entry on any Billboard chart since 2000 -- after fans on Twitter reacted to an upcoming Philippine concert date by the performer. White teased a future tour stop in the country (in Manila on Oct. 1), which triggered the hash tag #wewantbryanwhiteinph. That trend helped White earn 156,000 mentions on Twitter for the week, and spurred his chart bow. White’s song “God Gave Me You” (which reached No. 40 on Hot Country Songs in 2000) is the theme song of fictional couple “AlDub” from a variety show in the Philippines. White has notched 16 hits on the Hot Country Songs chart, including four No. 1s.