Chart Beat

The Weeknd Set for Third Week Atop Billboard 200 Albums Chart

The Weeknd photographed on Aug. 8, 2015 at Ludlow Studios in New York City.
Miller Mobley

The Weeknd photographed on Aug. 8, 2015 at Ludlow Studios in New York City.

The Weeknd's Beauty Behind the Madness could hold at No. 1 on the Billboard 200 albums chart for a third straight week, according to industry forecasters.

The set may earn around 100,000 equivalent album units in the week ending Sept. 17, which should easily place it atop the tally dated Oct. 3. If it stays put at No. 1, it would be the first album to notch three weeks in the top slot since Taylor Swift's 1989 racked 11 nonconsecutive weeks in the penthouse between the charts dated Nov. 15, 2014 and Feb. 21, 2015.

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The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the Oct. 3-dated Billboard 200 chart is scheduled to be revealed on Billboard’s websites on Sunday, Sept. 20.

A trio of new albums could arrive in the top five of the new Billboard 200: Bring Me the Horizon's That's the Spirit, Slayer's Repentless and Brett Eldredge's Illinois. All three titles could shift around 50,000 units or so.

Also on tap for top 15 debuts are Gary Clark Jr.'s The Story of Sonny Boy Slim and Duran Duran's Paper Gods. Both are aiming for a start around 25,000 units.