The Weeknd is set for a rocking start on the Billboard 200 albums chart with his new effort Beauty Behind the Madness. Industry forecasters suggest the set (released Aug. 28 through XO/Republic Records) will easily earn the singer his first No. 1 album with perhaps 350,000 equivalent album units earned in the week ending Sept. 3. And, of that figure, pure album sales could equate to over 300,000.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the Sept. 19-dated Billboard 200 chart (where The Weeknd will likely debut at No. 1) is scheduled to be revealed on Billboard’s Web sites on Sunday, Sept. 5.