Fifth Harmony Hits Top 10 on Social 50 Chart
Fifth Harmony is on a roll. The girl group and former The X Factor contestants break into the top 10 of Billboard's Social 50 chart for the first time, leaping from their previous highpoint (No. 18) a week ago to No. 10 (on the list dated Sept 5). After performing with Taylor Swift on her 1989 tour on Aug. 15 and taking home three Teen Choice Awards (including Choice Summer Song) the next day, the quintet enjoys another banner week. “Worth It” (which peaked at No. 12 on the Billboard Hot 100, a career high) is nominated for Song of the Summer at the MTV Video Music Awards on Aug. 30. The category is fan-voted and the group’s socially-active fan base has stepped up to show its support for the women, sharing the #WorthItVMA hashtag on Twitter and Instagram to vote (each user gets 12 votes per day).
The group racked up a whopping 923,000 Twitter mentions (up 126 percent) and 501,000 reactions (a 415 percent increase) in the tracking week ending Aug. 23, according to Next Big Sound. MTV’s site displays more than 6 million votes for the song through Aug. 26, in second place after 5 Seconds of Summer (6.4 million; the act is at No. 6 on the Social 50).
Also helping 5H's Social 50 fortunes: the group released a new song for the soundtrack to the film Hotel Transylvania 2, “I’m In Love With a Monster,” on Aug. 13. It debuts at No. 35 on Billboard + Twitter Top Tracks.