VIXX Debuts on Social 50 Chart
K-pop act VIXX makes a high debut on the Social 50 chart (dated Aug. 29) at No. 16. They arrive following promotion tied to the release of the single “Beautiful Liar” by the group’s sub-unit LR.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, SoundCloud, Wikipedia, Instagram, Tumblr and Vine. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement.
LR is a duo comprising VIXX's main vocalist Leo and lead rapper Ravi. (The term sub-unit refers to when members of a K-pop act will release music separately from their parent group, while remaining with the main act.)
"Beautiful Liar" marks the first time VIXX's members have splintered off into a sub-unit.
Teaser clips of the song were issued during the tracking week, leading to its music video premiere on Aug. 16. VIXX sees a surge in Twitter reactions: 170,000 (a 71 percent increase) and mentions 78,000 (up 70 percent), according to Next Big Sound.
VIXX debuted on Billboard's charts in 2013, and have landed seven entries on the World Digital Songs chart, with 2014's "Eternity" as their highest entry to date when it peaked at No. 3.
VIXX's gain on the Social 50 comes after two high-profile stateside appearances for the group. The sextet first performed in Orlando on Aug. 6 and two days later met fans and performed at KCON 2015 New York, the K-pop festival that held its inaugural east coast confab.
VIXX is also the most recent K-pop act to bow on the Social 50 chart following Girls' Generation, who peaked at No. 22 on the Aug. 8-dated chart (a week after their debut).