One Direction Headed for Hot 100's Highest Debut of 2015 With 'Drag Me Down'
Belying its title, the boy band's new single is set to surge onto the Hot 100, likely in the top five.
One Direction is set to blast onto the Billboard Hot 100 with the chart's highest debut of 2015, as its new single, "Drag Me Down," appears headed for a debut likely in the top five.
Highlights of the next Hot 100, dated Aug. 22, will be revealed on Billboard.com on Monday, Aug. 10, with the entire chart posting the following day.
Industry forecasters suggest that "Drag," released July 31, could sell around 340,000 downloads in the week ending Aug. 6. That handsome sales start, along with building streaming and airplay data, should enable the track to launch so loftily on the Hot 100.
"Drag" already debuted on Billboard's Pop Songs airplay chart (dated Aug. 15) after only three days of airplay, at No. 37 with 10 million in radio audience, according to Nielsen Music. It will continue leaping up the list following its first full week of plays.
And, prior to the release of a proper video, "Drag" is trending toward more than 5 million U.S. streams through streaming data collected so far for the Aug. 22-dated tracking week.
"Drag" is 1D's first recording released since former member Zayn Malik departed the former quintet in March. The track is the lead single from the group's forthcoming fifth studio album, due later this year through SYCO/Columbia Records.
Upon its Hot 100 debut, "Drag" should instantly become One Direction's fifth top 10, and likely fourth top five hit. Its introductory smash, "What Makes You Beautiful," soared to No. 4 in 2012, followed by "Live While We're Young" (No. 3, 2012), "Best Song Ever" (No. 2, 2013) and "Story of My Life" (No. 6, 2013).