Saint Motel's 'My Type' Tops Billboard & Clio Music's Top Commercials Chart
Using tagging data from Shazam, as well as sales and streaming information tracked by Nielsen Music, Billboard partners with Clio Music each month to present a chart ranking the top songs in commercials. Rankings exclude any song that has recently charted within the top 40 of the Billboard Hot 100.
Saint Motel’s vibrant, horn-based song "My Type" takes the lead on the June edition of Billboard & Clio Music's Top Commercials powered by Shazam. The track was featured in a promotion for Summerfest, an 11-day, 11-stage festival held in Milwaukee, Wisconsin. The television spot also advertised a promotion where users could Shazam the song for a chance to win a free one-day pass to the festival, where Saint Motel performed, and garnered 68,000 Shazams in the tracking period. Concurrently, the track garnered 2 million U.S. streams over the month of June. “My Type” reached its peak on Alternative Songs (No. 9) on the chart dated July 9 and continues to rise on Adult Alternative Songs where it currently ranks at No. 6 (chart dated July 25). Further down the list, Elliphant jumps from 9-3 with “Revolusion,” featured in an advertisement for Bud Light. The song garnered the second highest number of Shazam tags in the tracking period, 26,000, up from 10,000 tags the previous month. The song also sees a 49 percent increase in U.S. streams this month (190,000). The Swedish artist previously visited the list at No. 5 with "All or Nothing," showcased in a commercial for Apple's iPad.
Two Subaru commercials send songs onto the chart this month as Gregory Alan Isakov starts at No. 7 with “Time Will Tell” from a Subaru Forester synch and Willie Nelson’s “I've Loved You All Over The World” debuts at No. 10, driven by a spot in a Subaru Impreza advertisement.
Isakov's song soundtracks a sentimental father-daughter story, as a dad cleans out his car to pass on to his daughter. The song comes from his 2013 album, The Weatherman, which previously debuted at No. 5 on Billboard’s Folk Albums.
Nelson's song debuts despite the ad premiering at the tail end of the month (June 30). In 2011, Nelson prominently covered the Coldplay song “The Scientist” for a popular Chipotle advertisement.