Little Mix Makes 'Magic' on Billboard + Twitter Top Tracks Chart
The girl group brings some "Black Magic" to the top 10, while Miley Cyrus & Travi$ Scott earn strong debuts. Plus, Rachel Platten's "Fight Song" rockets with help from Taylor Swift.
British girl group Little Mix blasts to a No. 3 debut on Billboard + Twitter Top Tracks (dated June 27) with “Black Magic,” the quartet’s highest rank, besting the No. 10 peak of their debut single on the year-old chart, “Salute.” Celebrity endorsements help secure the lofty debut, with the song earning praise on Twitter from Cher Lloyd, YouTuber Tyler Oakley and Simon Cowell (the group formed on the eighth season of the British edition of The X Factor). In addition, the song’s music video, which was released May 29, aids the strong arrival, pushing “Magic” above 1 million U.S. streams for the week ending June 14, according to Nielsen Music.
Billboard + Twitter Top Tracks is a weekly ranking of the most shared and/or mentioned songs on Twitter in the U.S., ranked by the volume of shares over a seven-day period (Monday to Sunday).
Miley’s Big “Nightmare”: Miley Cyrus debuts at No. 15 with the leaked track “Nightmare,” which surfaced online June 9. Though it remains unclear whether the track will feature on an upcoming project, news of a new Cyrus song bolted the singer’s Twitter mentions to 108,000 for the week ending June 14, according to Next Big Sound, nearly double (93 percent) the sum of the previous frame. “Nightmare” marks Cyrus’ second cut to reach Top Tracks as a lead artist, following her smash hit “Wrecking Ball” in 2014.
Platten Puts Up a “Fight”: Pop singer/songwriter Rachel Platten zooms 50-10 with her breakout hit, “Fight Song,” after performing the inspirational anthem with Taylor Swift during a stop in Philadelphia on the superstar’s 1989 World Tour. (Swift, for her part, skips 6-1 this week with “Bad Blood,” its second week leading the list.) The high-profile pairing boosts Platten’s Twitter mentions to 19,600 for the week, a gain of 263 percent. The performance’s publicity also triggers across-the-board gains on several Billboard charts: Platten leaps 40-25 on the Artist 100 (her highest rank to date in seven frames on the chart), while “Fight” jumps to its best showing on both the Billboard Hot 100 (25-19) and Pop Songs (35-28).
Travi$ Scott Surfaces: Elsewhere, rapper Travi$ Scott enters at No. 5 with “3500,” featuring Future & 2 Chainz, the first release from Scott’s forthcoming debut album, Rodeo, on Grand Hustle Records. The label’s co-founder, T.I., recently told Billboard that Scott’s album will drop "at the end of the summer." “3500” races to a strong start, grabbing 635,000 domestic streams for the week and bowing at No. 25 on the Hot R&B/Hip-Hop Songs chart.