Chart Beat

One Direction Takes 'Control' at No. 1 on Billboard + Twitter Top Tracks Chart

one direction
Courtesy of Modest Management

One Direction photographed in 2015.

A fan-driven push launches the British boy band to No. 1. Plus, Hilary Duff and Leona Lewis mark returns to pop music, and Paris Hilton enters with her latest single.

Fresh off a pair of wins at the Billboard Music Awards on May 17, One Direction sends “No Control” to a re-entry at No. 1 on the Billboard + Twitter Top Tracks chart dated May 30. The song, from the album Four, surges as the result of a fan-driven campaign to make “No Control” the group’s next single. (The song spent two previous weeks on the tally, peaking at No. 42 on the list dated April 25.)

Band member Louis Tomlinson addressed the effort in an interview with Billboard backstage at the show: “That is just a perfect example of how unique, incredible and passionate our fans are.” The crusade sparks high streaming numbers for “No Control,” which picked up 1 million U.S. streams in the week ending May 17, according to Nielsen Music. The song also tallied 61 plays on 41 monitored top 40 radio stations during the week (up from zero spins in the week previous), while its sales rose by a mighty 1,674 percent to 5,000 downloads (its second-largest sales week, after its debut frame last year). 

In addition, the activity lifts four additional Four cuts on Top Tracks: “Night Changes” scores a 37-22 jump, while “18” (No. 30), “Stockholm Syndrome” (No. 33) and “Steal My Girl” (No. 50) re-enter the tally.

“Sparks” Fly: Hilary Duff shoots “Sparks” to a No. 15 debut after the premiere of its music video on May 14. The clip -- which playfully discusses Duff’s use of the dating app Tinder -- pushes “Sparks” to 2.6 million U.S. streams for the week, up 287 percent. With the debut, Duff narrowly misses tying her career high on the year-old Top Tracks tally: previous single “All About You” entered at No. 12 on the survey dated Oct. 11, 2014. Both “You” and “Sparks” are expected on the upcoming Breathe In. Breathe Out., Duff’s first studio album since 2007.

Leona’s “Fire” Ignites: Leona Lewis mounts a return to the pop landscape with “Fire Under My Feet,” which enters at No. 34. It's her first chart entry with the Def Jam label, after previously releasing music with SYCO through J and RCA Records. Lewis collected five hits on the Billboard Hot 100 between 2008 and 2009 (including the No. 1 smash "Bleeding Love"), but has been mostly off the charts radar since then. The new anthemic song has collected more than 1 million worldwide views on YouTube since its May 11 debut, and fuels gains across Lewis’ social media accounts. The British songstress’ Vevo views rise to 1.8 million for the week ending May 11, according to Next Big Sound, a gain of 23 percent.

We’ll Always Have Paris: Paris Hilton earns her first Top Tracks entry with a No. 48 debut for her new single “High Off My Love,” featuring Birdman. The track nabbed 314,000 worldwide views on YouTube for the week ending May 17, according to Next Big Sound. The song is her third commercially released track for the Cash Money Records label, following 2013's "Good Time," featuring label mate Lil Wayne, and 2014's "Come Alive."