Mumford & Sons Makes Record Leap to No. 1 on Billboard Artist 100

Jason Shaltz
Mumford & Sons performs for SiriusXM listeners at The McKittrick Hotel on May 9, 2015 in New York City. 

The group flies 83-1 for its first week on top. Plus, OMI debuts thanks to his rising hit 'Cheerleader.'

Mumford & Sons become the week's top music act in the U.S., skyrocketing 83-1 on the Billboard Artist 100 (dated May 23) powered by the arrival of their new album.

The Artist 100 is the first weekly survey dedicated to measuring artist activity across Billboard's most influential charts, including the Billboard Hot 100 songs chart, Top Album Sales and the Social 50. The Artist 100 blends data measuring album and track sales, radio airplay, streaming and social media fan interaction to provide a weekly multi-dimensional ranking of artist popularity.

Atop the Artist 100, Mumford & Sons log the largest vault to the summit since the chart launched in July 2014. The band's 83-1 leap just bests Kendrick Lamar's 82-1 jump on the April 4 chart. As with Lamar, a No. 1 bow on the Billboard 200 and Top Album Sales sparks Mumford & Sons' flight, as the group's Wilder Mind roars in atop the former with 249,000 equivalent album units and the latter with 231,000 in traditional album sales, according to Nielsen Music. The band zooms by 1,382 percent in overall action, with album sales contributing the greatest share of its Artist 100 points (88 percent).

Mumford & Sons Scores 2nd No. 1 on Billboard 200

Mumford & Sons' Artist 100 coronation marks just the second reign by a rock band on the chart: Tom Petty and the Heartbreakers led the Aug. 16, 2014, tally.

Rounding out the Artist 100's top five, Taylor Swift rebounds 3-2; Wiz Khalifa lifts 4-3; Josh Groban drops 2-4; and Maroon 5 stays at No. 5.

In other Artist 100 action, as his "Cheerleader" climbs the Hot 100, lifting 63-47 on the May 23 chart, OMI (pronounced OH-mee) enters the Artist 100 at No. 94. The breakout hit from the Jamaican pop/reggae artist, remixed by Felix Jaehn, spurs his start, and a 41 percent rise in overall activity, with digital song sales accounting for 60 percent of his chart points. On Digital Songs, "Cheerleader" lifts 44-33 with a 33 percent gain to 35,000 downloads sold.

The American breakthrough of "Cheerleader" follows its global success, including its active two-week reign atop the Official U.K. Singles chart.


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