Earl Sweatshirt and Kendrick Lamar Earn Top Debuts on Social Charts
Hip-hop typically does well on Billboard’s social charts, but the genre makes an especially strong showing this week, as two of rap’s most talked-about acts take the charts by storm.
On the Billboard + Twitter Top Tracks chart dated April 4, Earl Sweatshirt obtains the top debut with “Grief” (No. 4) -- the only advance-release song from his album I Don’t Like S**t, I Don’t Go Outside. (The set was released March 23, and will likely make a top 10 debut on the Billboard 200 next issue, according to industry forecasters.) “Grief” arrives after accumulating a sizable volume of activity on Twitter after spending a combined two and a half hours in the No. 1 position on the real time Billboard + Twitter Trending 140 chart in the 24 hours after its official music video debuted on Vevo (March 17).
Below Sweatshirt, two new songs by Kendrick Lamar debut following the first full week of activity after the release of his No. 1 Billboard 200 album, To Pimp A Butterfly. “U” and “Mortal Man” debut at Nos. 5 and 29 respectively, joining “King Kunta” (at No. 32 in its second week). Lamar’s success on Top Tracks is commensurate with his re-entry at No. 23 on the Social 50, with a 54 percent weekly increase in fans across Facebook, Twitter and Instagram.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, MySpace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
Meghan Trainor goes 40-29 on the Social 50 after dropping the official music video to “Dear Future Husband” on March 16. The track gets the top re-entry on Top Tracks at No. 8 from buzz caused by the release. It simultaneously grabs the top debut on Streaming Songs, coming in at No. 27 with a 209 percent increase in activity leading to 4.1 million U.S. streams for the week.
Recapping the top 10 on the Social 50, Taylor Swift retains her position in the top spot above Ariana Grande and Justin Bieber, who remain at Nos. 2 and 3 respectively. Rihanna ascends 5-4 along with Katy Perry (6-5), moving over Selena Gomez (6-4). Justin Timberlake holds at No. 7 just above Nicki Minaj who ascends 9-8 along with Jennifer Lopez (11-9) and Miley Cyrus (14-10).