Tomorrow's Hits: Madisen Ward and the Mama Bear, Both & Striking Matches

Rachel Murray/Getty Images for PANDORA Media
Madisen Ward and Ruth Ward of Madisen Ward and The Mama Bear backstage during the PANDORA Discovery Den SXSW on March 20, 2015 in Austin, Texas. 

Each Friday, Billboard presents Tomorrow's Hits, a weekly look at new and noteworthy acts making their way toward Billboard chart success.

Madisen Ward and the Mama Bear
Since most acts don't comprise a mother and son, Madisen Ward and the Mama Bear (aka, Ruth Ward, Madisen's mother) stand out. The duo is also garnering acclaim for its blend of folk, soul and its younger member's booming tenor, and the Kansas City pair is nearing the Adult Alternative Songs chart with debut Glassnote single "Silent Movies." Furthering its profile, the duo performed at South by Southwest on March 20 after performing on CBS' The Late Show With David Letterman last month. –Gary Trust (@gthot20)

Mysterious Belgian-French production duo the Both reaches a Billboard chart for the first time, as "Straight Outta Line" bolts onto Dance/Mix Show Airplay at No. 32. (The duo is not to be confused with acclaimed twosome The Both, aka singer/songwriters Aimee Mann and Ted Leo.) Not only do Both's members decline to disclose their identities, but they also don't credit the track's vocal, which sits atop a driving nu-soul/house beat. Originally released on Pias, "Line" has been picked up by Dim Mak. –Gordon Murray (@GordonJMurray)

Striking Matches
Striking Matches is on the verge of lighting up its first Country Airplay chart hit, "Hanging On a Lie" (I.R.S. Nashville). Fans of ABC's Nashville may recognize the tune: it's one of eight that the duo -- Justin Davis and Sarah Zimmerman -- wrote for the series. Having met in 2007 at Belmont University, the pair released its debut full-length Nothing But Silence on March 23. –Keith Caulfield (@keith_caulfield)