After just 19 weeks of release, Taylor Swift's 1989 has now outsold both of her last two albums.
(It seems the pop music thing is working out just fine for the diva, eh? 1989 is her first all-pop album after four country sets.)
1989 sold another 44,000 copies in the week ending March 8, according to Nielsen Music, lifting the title's total sales to 4.505 million. 1989 already surpassed the sales of Swift's last album, 2012's Red (4.160 million after 124 weeks), a few weeks ago, while 1989 now jumps past her earlier album, 2010's Speak Now (4.480 million after 228 weeks) in the latest tracking week.
1989 was the top selling album of 2014 (3.661 million sold that year) and remains the top seller of 2015 so far (844,000). It famously debuted at No. 1 on the Billboard 200 chart with 1.287 million sold in its first week.
Selling millions of albums is nothing new for Swift, of course. The new twist to her sales story is 1989's sales rate. In merely 19 weeks, it has surpassed the sales of what was her third-biggest seller, which has been on sale for 228 weeks.
Next up on Swift's personal hit list: her self-titled 2006 debut (5.492 million) and her biggest seller, 2008's Fearless (6.909 million).
For those keeping score, Swift's cumulative album sales (including her five her studio efforts, and other assorted live sets, EPs, etc.) now stand at 27.67 million. In terms of album sales, she is the seventh-largest selling female artist since Nielsen began tracking sales in 1991.