Kanye West Hits Social 50 Chart's Top 10 for First Time

Paul Morigi/FilmMagic
Honoree Kanye West speaks onstage during The BET Honors 2015 at the Warner Theatre on Jan. 24, 2015 in Washington, DC.

Kanye West finally hits the top 10 of the Social 50 chart -- rising 36-6 -- thanks to a media blitz during the tracking week, which included revealing the name of his upcoming album: So Help Me God. He announced the title Feb. 28 via Twitter, along with sharing its cover art. West has been on the Social 50 tally for 44 weeks, never previously rising above No. 18.

The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, MySpace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.

Kanye West Scores 22nd R&B/Hip-Hop Top 10 Hit With 'All Day'

It may seem unusual that West -- one of music's most popular artists and certainly one that attracts a lot of commentary and attention online -- had never previously gone higher than No. 18 on the Social 50 chart. His chart fortunes on this particular tally were hobbled because of West's lack of consistent social engagement: he only started tweeting with regularity in recent times at the start of 2015 (when he began the promotional cycle for his new album), and he doesn't have an official Instagram or Facebook account. 

West's album-title tweet, which has received more than 90,000 retweets and 77,000 favorites through March 11, led to yet another surge in activity for West on March 3. That day, he debuted a video for his latest single "All Day" in Paris. The debut led to a spike in more than 1.4 million views to West's Wikipedia page for the week.

Rihanna also returns to the top 10, jumping 20-10 thanks to activity derived from the arrival of her song "Dancing in the Dark" (on March 4) from the film "Home." In a busy week for fans of Rihanna, the diva also teased another new track, "American Oxygen," as part of an NCAA March Madness promotional campaign. The Instagram post that made the latter announcement on March 5 has since garnered 255,000 likes, aiding in the 140,000 new followers she added for the week.

Another notable rise on the Social 50 was Martin Garrix, who ascends 44-32 after announcing a collaboration with Usher on Wednesday, March 4. In an Instagram picture of himself and Usher shared across Facebook and Twitter, Garrix announced "Don't Look Down" as the title of the track. The post helped him to receive 2.7 million likes on Instagram (up 11 percent from the previous week) and spurred enough of a reaction to cause mentions of his handle on Twitter to increase by 209 percent for the charting week.

Back at the top 10, Taylor Swift and Ariana Grande remain at Nos. 1 and 2 respectively, while Justin Bieber rises 6-3. Selena Gomez is steady at No. 4 while Justin Timberlake ascends 7-5 and Katy Perry slips 3-7. Ed Sheeran climbs to a new peak (10-8) while Beyonce is a non-mover at No. 9.


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