Oscars 2015: Common & John Legend's 'Glory' Heading for Post-Win Sales Bump

Musicians Common and John Legend accepting the Oscar for Best Original Song for "Glory" from "Selma" on stage  at the 87th Oscars February 22, 2015 in Hollywood, California. 

Common and John Legend's "Glory" is basking in the glow of its Academy Award win for best original song on Feb. 22, and is on course for big sales gains in the wake of the Oscars.

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Industry forecasters suggest the tune -- which was performed on the ABC-TV broadcast and brought the audience inside the Dolby Theatre to its feet (with some in tears) -- may post a 70 percent gain in download sales for the week ending Feb. 22 (reflecting just a few hours of impact following the Oscars). The song sold 16,000 downloads in the week ending Feb. 15, according to Nielsen Music, and could sell over 25,000 in the frame ending Feb. 22. An even larger gain is expected for the week ending Feb. 29 -- after a full week of impact has registered following the Academy Awards.

"Glory" has so far seen its best sales week following the Golden Globe Awards (Jan. 11), when it won the best original song category on that show, and moved 27,000 downloads in the frame ending Jan. 18 (up 158 percent). The song's sales settled down after that week, but then got another boost following its show-closing performance on the Grammy Awards (Feb. 8). It sold 16,000 in the week ending Feb. 15 (up 36 percent).


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