CMA Awards 2018
Katy Perry & Missy Elliott See Super Sales Bump Thanks to Super Bowl
Plus: Lenny Kravitz's catalog of albums & digital songs rises by 111 percent
In the week ending Feb. 1 -- the day of the big game -- Perry's albums and song downloads earned a 92 percent sales gain in the United States, according to Nielsen Music. Elliot, meanwhile, tallied a whopping 996 percent rise.
The 2015 Super Bowl halftime show featured nine songs performed by Perry and Elliott (along with another guest star, Lenny Kravitz). Six of Perry's hits were showcased, while Elliott performed three of her own singles. The spectacular was the most-watched Super Bowl halftime show ever, according to Nielsen, with 118.5 million viewers.
Let's break down the artists' individual sales for the week:
Perry sold a total of 121,000 albums and song downloads in the week ending Feb. 1. Of that figure, 21,000 were albums (up 255 percent compared to 6,000 in the week previous) and 100,000 were song downloads (up 75 percent versus 57,000 in the previous frame).
Elliott sold a combined 73,000 albums and song downloads for the week. Of that figure, 2,000 were albums (up 2,546 percent compared to a negligible total in the previous week) and 71,000 were song downloads (up 978 percent versus 7,000 in the previous frame).
In terms of specific albums and songs from this year's two main halftime performers, the biggest-selling album of the Feb. 1 week was Perry's most recent release, Prism. It sold 9,000 copies (up 146 percent) and climbs 85-35 on the Top Album Sales chart dated Feb. 14. Perry also re-enters the chart with her two earlier albums: Teenage Dream (No. 38 with 8,000; up 527 percent) and One of the Boys (No. 75 with 4,000; up 263 percent).
On the Billboard 200 chart, which ranks the most popular albums of the week based on multi-metric consumption, Prism flies 57-28 with 16,000 album equivalent units earned in the week (up 85 percent). Teenage Dream zips 152-33 (14,000 units; up 223 percent) and One of the Boys re-enters at No. 113 (5,000 units; up 204 percent).
Perry's top-selling song of the Feb. 1 week was her halftime-opening tune "Roar," which sold just over 17,000 downloads.
Two of Elliott's songs actually outsold "Roar," as "Work It" shifted 21,000 downloads (up 1,861 percent) and "Get Ur Freak On" moved 19,000 downloads (up 1,625 percent). The third song Elliott performed during halftime, "Lose Control," sold 17,000 (up 1,775 percent).
What about Kravitz? He had a gain in sales as well. His catalog of albums and digital songs rose by 111 percent (11,000 for the week, as compared to 5,000 the week previous). He shifted 2,000 in album sales (up 154 percent) and nearly 9,000 in song downloads (up 102 percent).
All three of Elliott's halftime-performed tunes debut on the Rap Digital Songs chart. "Work It," "Get Ur Freak On" and "Lose Control" arrive at Nos. 11, 13 and 15, respectively. (Why do the songs debut on the chart, even though they are quite old? The Rap Digital Songs chart launched in January 2010, years after those songs were released and were hits.)
Finally, on the latest Social 50 chart -- which ranks the most popular artists of the week across social networks -- Perry zooms 6-2. It is her highest rank on the tally since the Nov. 16, 2013-dated chart, when she also was at No. 2. Elliott does not appear on the latest Social 50 but could see a rise onto the list next week, following a full week of activity post-game.
Speaking of further impact next week, both Perry and Elliott could see additional sales increases once the first week of sales have been registered after the game. Next week's charts will reflect the week ending Feb. 8.