Ariana Grande Hits No. 1 on Social 50 for First Time
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
Grande hits No. 1 thanks mostly to the undying support of her fans tweeting about her newest video for “Love Me Harder,” featuring The Weeknd, and perhaps a little help from Big Sean. On Nov. 3, the "Love Me Harder" video was released (sending the title 25-4 on Streaming Songs, up 109 percent in in streams over the previous week, according to Nielsen BDS). On Instagram -- where she received a 131 percent rise in weekly engagement for the week -- a picture of her and boyfriend Big Sean en route to her grandfather's funeral on Nov. 3 garnered 1.3 million likes.
To recap the rest of the Social 50 top 10, Rihanna re-enters at No. 2, Taylor Swift rises (4-3) along with Selena Gomez (5-4), causing Miley Cyrus to descend (3-5). Nicki Minaj remains at No. 6 while Justin Bieber drops 1-7, just above One Direction (7-8). Beyonce ascends (11-9) while 5 Seconds of Summer climbs 16-10 to anchor the region.
Meanwhile, over on the weekly Billboard + Twitter Top Tracks chart, Carrie Underwood's “Something in the Water" re-enters at No. 7 due to its music video premiere on Nov. 5. One Direction receives its third Top Tracks No. 1 as "Night Changes" ascends 2-1 in its second week on the chart. Gomez garners her first entry as "The Heart Wants What It Wants," her ambiguous ode to longtime lover Bieber, debuts at No. 2.