Lindsey Stirling Talks 'Powerful' Single With Lzzy Hale, Tour Choreography
Radio programmers playing the collaboration say that its mixture of sounds never deterred them. Rather, it gives the song a valuable uniqueness. "'Shatter Me' is a song I discovered when one of our rock channels was playing it," says Jim Ryan, SiriusXM director of music programming. The satcaster's adult pop outlet The Pulse has played the track the most of any station in the U.S. (nearly 600 spins through Nov. 3, according to Nielsen BDS). "The minute I heard it, I felt that it could be good for our audience."
With Stirling's official YouTube channel boasting 5.6 million subscribers and a whopping 797 million views (including 19 million for "Shatter Me"), "It didn't take long after adding [the song] to see very positive audience reaction on our social media," Ryan says. In addition to its No. 2 Billboard 200 peak, Shatter Me led Billboard's Classical Crossover Albums chart for 21 weeks. Stirling's 2012 self-titled studio debut reached No. 23 on the former and ruled the latter for 37 weeks. The releases have sold a combined 574,000 copies to date, according to Nielsen SoundScan.
Also notably, "Shatter Me" is working its way up the Adult Pop Songs tally as an independent release on Stirling's imprint, Lindseystomp. (Independent promoter in2une Music is helping to work the song to radio.)
"Besides the heartfelt lyrics, the violin gives the song the diversity to stand out," says Charese Fruge, VP programming of CBS Radio Las Vegas; the cluster's KMXB has played the track nearly 350 times, the most among terrestrial stations.
"The combination is very compelling. It makes you stop and listen."
Stirling says that "Shatter Me" was inspired by her time working in a treatment center for young women battling a variety of issues. "It's a powerful song, and I was looking for a singer who's just a powerhouse. Lzzy had never heard of me and I had never heard of Lzzy. But, I started digging into [Halestorm] videos and thought, 'Wow, this girl is powerful,' almost a perfect mix between Amy Lee [of Evanescence] and Hayley Williams from Paramore.
"Lzzy and I immediately became fans of each other's music, and we have this really cool respect for each other as self-made artists. And, now she's one of my favorite people in the world."