When One Direction announced the title and release date of their fourth album, FOUR (due Nov. 17 on SYCO/Columbia Records), they did so with a twist. To celebrate the occasion on Monday, the pop group gifted their fans with a free download song, "Fireproof," from the upcoming album. The catch? It was only available for 24 hours, and only from OneDirectionMusic.com.
Columbia says that 1.1 million downloads of "Fireproof" -- which is not the lead single from FOUR -- were generated in the 24-hour span, worldwide. It's unusual for an A-list act to give away a track in this way, so there are few comparables. That said, it's worth noting that industry sources say a typical free single of the week in the U.S. iTunes Store generates around 300,000 downloads, on average.