Taylor Swift Tops Billboard Artist 100
Thanks to a monster first week for 'Shake It Off,' Swift rattles and rolls to No. 1.
Taylor Swift takes over as the top artist in the U.S., as she vaults to No. 1 on the Billboard Artist 100, marking her first week atop the chart. She'd re-entered the list at No. 69 last week as buzz built for her new Billboard Hot 100 No. 1 "Shake It Off."
The Artist 100 provides the first weekly ranking dedicated to measuring artist activity across Billboard's most influential charts, including the Billboard Hot 100 songs chart, Billboard 200 albums chart and the Social 50. The Artist 100 blends data measuring album and track sales, radio airplay, streaming and social media fan interaction to provide a weekly multi-dimensional ranking of artist popularity.
Swift soars to No. 1 on the Artist 100 with a gigantic 807 percent surge in overall points, and with digital song sales the biggest driver (67 percent) of her total weekly activity. Leading the way: 544,000 downloads sold for "Shake" in its first week, according to Nielsen SoundScan, marking the biggest weekly total for a song this year. In addition to the Hot 100, the track also launches at No. 1 on the Digital Songs chart.
Streaming (17 percent) accounts for the second-biggest slice of Swift's Artist 100 points, as "Shake" blasts onto Streaming Songs at No. 2 with 18.4 million first-week U.S. streams, according to Nielsen BDS. At 8 percent, radio airplay follows, with "Shake" catapulting 45-9 on Radio Songs with a 139 percent increase to 71 million all-format audience impressions.
Swift is just the second female artist to rule the Artist 100 (since the list launched seven weeks ago), following Ariana Grande, who, after rising 4-1 last week, dips to No. 7. Expect Grande to challenge for the Artist 100's top spot next week when her second album, My Everything, is set to storm in atop the Billboard 200.
Below Swift, two hip-hop stars make lofty leaps up the Artist 100.
Wiz Khalifa blasts 22-2 on the Artist 100, up by 235 percent. As he celebrates his first Billboard 200 No. 1 with Blacc Hollywood (90,000 sold), album sales make up 78 percent of his Artist 100 palette. Streaming marks his second-biggest contribution (10 percent), followed by digital song sales (5 percent).
Nicki Minaj roars 14-3 on the Artist 100, bounding by 133 percent and returning to her best rank. As "Anaconda" rockets 42-1 on Streaming Songs with a 1,287 percent surge to 32.1 million streams, following the Aug. 19 premiere of its video, streaming accounts for the highest percentage (46) of Minaj's Artist 100 points. Song download sales follow (35 percent), as "Anaconda" pounces 24-6 (120,000, up 132 percent) on Digital Songs.
Sam Smith slips 2-4 on the Artist 100, Iggy Azalea drops 3-5 and Meghan Trainor, powered by her debut hit "All About That Bass" (at No. 3 on the Hot 100), dips 5-6 but with a 19 percent gain in Artist 100 points.
Ace Frehley scores the week's highest debut on the Artist 100 at No. 57. The former KISS guitarist notches his highest-charting album on the Billboard 200, and first top 10, as Space Invader debuts at No. 9 (19,000). The set starts atop Hard Rock Albums.
And, Smokey Robinson enters the Artist 100 at No. 79. The icon bows powered by a No. 12 start on the Billboard 200, and a No. 1 arrival on R&B Albums, with Smokey & Friends, his new duets set with stars including Mary J. Blige, Jessie J, Elton John, John Legend and Steven Tyler.
View the complete Billboard Artist 100 chart here.