The band's new single is an instant hit among fans, while radio is also quickly on board
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"Maps" is also off to a strong start at retail and radio (likely propelling it toward in impressive rank on the Hot 100 to be released next Thursday, June 26). The song is already in the iTunes Store's top 10, while it logged nearly 1,800 first-day radio plays yesterday, amounting to a one-day audience of 17 million, according to Nielsen BDS. Major-market support includes adult pop KBIG Los Angeles (21 first-day plays), pop stations KIIS Los Angeles and WKSC Chicago (19 each) and pop WHTZ New York (18). (Numerous Clear Channel Media and Entertainment-owned stations, including those four, played the song hourly yesterday.) After a day, "Maps" ranks at Nos. 13 and 14, respectively, on the building Pop Songs and Adult Pop Songs airplay charts.
With pop-formatted WHYI Miami having played "Maps" 18 times yesterday, "listener requests by text, in addition to high-volume traffic through our social media platforms, has already made this one of the year's most active new buzz tracks," says Alex Tear, Clear Channel vice president of programming/Miami and the company's top 40 national brand coordinator. "It’s a great summer track with that now-traditional Maroon 5 feel that's sure to cover multiple demographics."
"Maps" "sounds like another Maroon 5 smash to me," echoes Rich Davis, program director of Clear Channel adult pop KTCZ and pop KDWB Minneapolis. The stations played the song 19 and 18 times yesterday, respectively.
"For these formats, those guys are consistently as close to a no-brainer as you can get."