Each Friday, Billboard presents Bubbling Under, a weekly look at new and noteworthy acts making their way toward Billboard chart success. Up this week: Magic!, Mila J and Grizfolk
Canadian reggae/pop quartet Magic! is crossing to U.S. pop and adult pop radio with its debut RCA single, the sunny, summery "Rude." The tale of a determined would-be groom has scored success in the group's home country, as well as Australia and New Zealand. Aiding the band's profile: a recent appearance at South by Southwest and a featured turn on labelmate Shakira's new album on the set's "Cut Me Deep." The group also boasts a track on "One Love, One Rhythm: The 2014 FIFA World Cup Official Album," due May 13.