"Born To Die" crosses the million sales mark largely without major support from radio, although one of its songs became a hit in remixed form.
On the Radio Songs chart (which ranks the most popular songs across all formats of radio), Del Rey charted just one song: the No. 6-peaking "Summertime Sadness." But, that track charted largely due to stations playing its uptempo dance remix by producer Cedric Gervais (a remix which is not available on the "Born To Die" album).
On the other hand, Del Rey is a big draw on YouTube, Vevo and SoundCloud. She has 387 million views to her official YouTube account and just over 1 million subscribers, while her Vevo account has 470 million views and 2.1 million subscribers. Her SoundCloud account has logged 22.6 million plays according to Next Big Sound.
Lana Del Rey Taps Black Keys' Dan Auerbach For 'Ultraviolence'
Del Rey is also a significant seller when it comes to individual songs. Her total download sales stand at 6.7 million, with 2.2 million of that coming from "Summertime Sadness." She's also sold 1 million downloads of "Young and Beautiful," from "The Great Gatsby" soundtrack. ("Young" is another track, like the dance remix of "Summertime," that is unavailable on a Del Rey album.)
Following the release of "Born To Die," Del Rey issued the EP "Paradise" in November of 2012. She also reissued the "Born To Die" album, augmented with the EP. The stand-alone "Paradise" EP debuted and peaked at No. 10 on the Billboard 200, and has sold 327,000.
Next up for Del Rey is a U.S. tour that begins on April 11 in Las Vegas. She's also preparing the release of her forthcoming album, "Ultraviolence," which is due out later this year.