After "retirement," Bieber takes top spot from from Beyonce
With the release of "Journals" on Monday, Dec. 23, Justin Bieber set the online world on fire and, in turn, returns to the No. 1 spot on the Social 50 to reclaim the throne for the first time in 18 weeks.
Billboard's Social 50 chart ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, Soundcloud, Wikipedia, Myspace and Instagram. The chart’s methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics provider Next Big Sound.
Bieber’s rise back to No. 1 is fueled by a promotion blitz across all social media channels. Frequent updates promoting "Journals" and a "complete my 'Journals'" deal through iTunes on Instagram lead to a 31% rise in post likes on the platform. This positive reaction from fans was mirrored on Facebook, where a 25% rise in conversation about the artist on the platform leads to a 1.8 million new fans on the platform, a 56% increase over the previous week.