The Halloween holiday helps Mariah Carey hit a new peak on the Social 50, as a photo of the diva’s children sparks her re-entry at No. 24.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
On Halloween Carey snapped a shot of her kids (Monroe and Moroccan) in their costumes (both dressed as Superman) that got 112,000 likes on Instagram. In turn, the number of new followers to Carey’s account on the platform increase by 184% over the previous frame.
Carey peaked at No. 29 in two previous weeks -- on the charts dated Aug. 24 and April 20.
Above Carey at No. 17 is the highest debut of the week, as the late Lou Reed arrives on the tally. His arrival is fueled by conversation and buzz generated by his death on Oct. 27.